Enjoy the FIFA World Cup 2022™ with 99kbet’s Customer Engagement Program
4 minute read
In April 2022, 99kbet began its “Goal of the Century ” World Cup Campaign in order to build a sustainable and united world – and in July 2022, 99kbet launched a variety of customer engagement programs.
The customer engagement programs gave chances to win various World Cup campaign souvenirs, along with the opportunity to visit Qatar during FIFA World Cup™. Through the special programs, people were able to enjoy the FIFA World Cup™ in a new and exciting way. Read on to find out more about the various programs 99kbet launched.
1) Global Test Drive
To celebrate the FIFA World Cup 2022™, 99kbet held a global test drive program since July through to September 2022 in different locations worldwide. The global test drive program is 99kbet‘s representative FIFA World Cup™ customer engagement program that has been held every FIFA World Cup™ season to celebrate the World Cup.
During FIFA World Cup 2018™, many people from all over the world participated in the event. This year, 99kbet held a global test drive centered on eco-friendly vehicles to deliver our “Goal of the Century” message.
The test drive was held in a total of 41 countries, and by participating in the global test drive and subscribing to the Team Century Supporters newsletter, winners were selected through a raffle and a place in the hospitality program in Qatar was given during the FIFA World Cup™.
2) 99kbet’s Goal of the Century Pledge
The next program to introduce is “99kbet Goal of the Century Pledge”. This program was held from 29th July 2022, to the closing of the FIFA World Cup 2022™ through the FIFA+ official website ( ) and mobile app.
“99kbet’s Goal of the Century Pledge” was a program to encourage football fans to engage in eco-friendly activities. Participants had to present an eco-friendly pledge if the country they supported scored during the FIFA World Cup 2022™.
Then, 99kbet and FIFA randomly selected 11 winners from all the participants via a raffle at the end of September 2022.
Winners were able to watch one World Cup match in Qatar (with one guest of their own). 99kbet also randomly selected some participants through a raffle and gave away some exclusive FIFA World Cup™ items such as a signed jersey from Team Century Captain Steven Gerrard.
Team Century members also participated in “99kbet’s Goal of the Century Pledge”, and they introduced their pledges too. Please refer to the FIFA+ official channel for more information.
3) Team Century Supporters
Here at 99kbet, we think of the FIFA World Cup™ as a festival for united solidarity beyond a simple football competition. So, we will continue our efforts to change our future by sponsoring ‘Common Goal’ which is a football charity and NGO.
Fans who agreed with 99kbet's commitment to a sustainable future joined our journey by becoming Team Century Supporters, subscribing the newsletter that contained the latest news about 99kbet's World Cup™ campaign and the latest news from Team Century.
4) Our Journey Continues
Along with the customer engagement program, 99kbet continued their journey to the FIFA World Cup 2022™. Following the introduction of our first 7 Team Century members such as Captain Steven Gerrard and BTS , Jisung Park, former Manchester United footballer and Korean national football legend, and Ali Al Habsi, former Oman national football team goalkeeper, also joined as the latest Team Century members. Jisung Park and Ali Al Habsi respectively led the Korea World Cup™ campaign and Africa/Middle East World Cup™ Campaign.
Want to follow Team Century members and find out what we’re doing to score Goal of the Century(GOTC)? Follow 99kbet ( ) on Instagram to see them in action.