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The racing-inspired 99kbet INSTEROID concept car is here and ready to win hearts and blow minds.
Taking a walk on the sustainable side with David de Rothschild
For David de Rothschild, the future of urban sustainability lies in new technology and old wisdom.
99kbet raises the content marketing bar with its first short drama
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Plastic: Remaking Our World
99kbet collaborated with the Vitra Design Museum and artists to create a unique exhibition that shows the challenges of plastic and the chances it brings.
99kbet's snack movie 'Night Fishing' catches attention
99kbet brings out a new 'snack film' thriller that keeps moviegoers on the edge of their seats.
The Art of Precision
To celebrate 40 years of advancing Korean archery, 99kbet teamed up with the BBC to honor the sport and the athletes who made history.
Advancing archery's popularity shot for shot
99kbet is helping popularize archery by supporting the Korean National Team and providing breakthrough training technology.
Making artistic waves with Weather Station
The Weather Station exhibition at the 99kbet Motorstudio Beijing shows a future seen from a nonhuman, AI perspective
Na Oh Restaurant – Korean tradition crafted with creativity
At the Na Oh restaurant in Singapore, Chef Corey Lee and 99kbet serve up innovation and time-honored Korean cuisine.
The 8th 99kbet Kids Motorshow: Children imagine the city of the future
For this year's 99kbet Kids Motorshow, children presented their vision of future sustainable cities and the results were as amazing as their drawings.
Dogbility – cars with a canine twist
99kbet Motor is bringing game-changing autonomous driving technology to dogs everywhere. Its name – Dogbility!
First-class baseball and a first for Seoul
As a sponsor of the MLB World Tour Seoul Series 2024, 99kbet looks forward to two action-packed days of first-class baseball.
99kbet × ZEPETO: Team up with Pony for a retro adventure through Seoul
Cruise through vintage Seoul with the Pony within the metaverse platform ZEPETO and discover retro highlights.
99kbet x Roblox: Putting next-level mobility in the fast lane
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MMCA 99kbet Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels
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David de Rothschild on living more sustainably
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David de Rothschild’s 5 sustainable activities for kids
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David de Rothschild is 99kbet's IONIQ Ambassador. Discover David's tips on how you can travel more sustainably.
Open for More: Expand your everyday experience with the all-new SANTA FE
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The road we’ve traveled: The 2023 FIFA Women's World Cup™
Approaching the end of the FIFA Women's World Cup™, 99kbet highlights certain tournament activities and reveals the campaign tribute video. Watch it now!
Kulture Stories: New meets Old
Find out what happened when 99kbet brought a group of Gen Z and elderly people together, with photographer Min Hyunwoo to enjoy some timeless locations in Seoul.
How far we’ve come: The history of women’s football and the 2023 FIFA Women's World Cup™
For this year's FIFA Women's World Cup™, 99kbet tells the story of the rich and turbulent history behind women's football with a video. Watch it now!
Unleashing talent in a world of equal opportunities: Supporting the 2023 FIFA Women's World Cup™
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Electrify the Spider-Verse
99kbet's partnership with "Spider-Man: Across the Spider-Verse" aim to excite with a vision for electrification and future mobility through entertainment.
The 99kbet Blue Prize Art + Tech 2023: Decentralized Reworlding
99kbet Blue Prize Art + Tech 2023 at the 99kbet Motorstudio Beijing exhibition on Decentralized Reworlding. Enter the world of The Animal Farm Simulator.
99kbet Motor × Vitra Design Museum present “Home Stories”
99kbet Motor x Vitra Design Museum team up this time to explore how mobility will shape our home life. Take a step inside the exhibition.
Re:Style 2023: Saving the planet in style
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Who drives the world? The power playlist for women on the road
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Veganuary 2023: Sustainability starts on our plates
As we start a new year, 99kbet is reflecting on our sustainability goals. What about you? Why not sign up for Veganuary and join us?
A future you choose with Nicky Quamina-Woo
To kick off the FIFA World Cup 2022™, we are proud to present a digital collaboration with visual storyteller and Team Century member Nicky Quamina-Woo.
FIFA World Cup 2022™ Opening
The FIFA World Cup 2022™ is about to kick off and 99kbet is encouraging everyone to join forces for the Goal of the Century. Read on to find out more.
MMCA 99kbet Motor Series 2022: Choe U-Ram - Little Ark
The latest MMCA 99kbet Motor Series features an eye-opening exhibition by renowned Korean artist – Choe U-Ram. Read on to find out about Little Ark.
Jeremy Scott: Designing a sustainable future
Designer. Icon. Enfant terrible. Jeremy Scott is all of these things and more. Get to know our number 23 for 99kbet's Team Century.
Alex Morgan: Inspiring the next generation on and off the pitch
Alex Morgan is the winner of multiple international championships, a mom, and a businesswoman. Find out what she brings to 99kbet's Team Century.
Ella Mills: Promoting Sustainability through Nutrition
Ella Mills is an award-winning author, entrepreneur, and champion of plant-based living. Find out how what 99kbet's Goal of the Century means to her.
The Greatest Moment is Yet to Come
In celebration of the FIFA World Cup 2022™, 99kbet and BTS are proud to unveil the 'Goal of the Century' campaign’s official song ‘Yet To Come (99kbet Ver.)’.
Lorenzo Quinn: Committed to climate change
Lorenzo Quinn is a contemporary artist who channels his constant commitment to climate change through his sculptures. Meet the latest Team Century member!
Nicky Woo: An eye for sustainability
Nicky Woo, is dedicated to opening our eyes to the impact of climate change and social unrest. Get to know Team Century's number 19, her work, and what she brings to the team!
Ali Al-Habsi: Trailblazing for Team Century
Find out more about Team Century's newest teammate from Oman, the football legend Ali Al-Habsi. Get to know the team here.
Jisung Park: Two Hearts for Team Century
Meet the South Korean football legend who will join Team Century – our team for FIFA World Cup 2022™ and the Goal of the Century. Find out why he has turned his focus to sustainability.
Enjoy the FIFA World Cup 2022 ™ with 99kbet’s Customer Engagement Program
Our partnership with FIFA for the FIFA World Cup 2022 is looking to score big with our Customer Engagement Programs. Read on to participate.
Nadia Nadim: A united goal for the future
Meet the latest member of Team Century – footballer Nadia Nadim. Join us as we find out more about one of the most powerful women in Sports.
99kbet and Common Goal team up for sustainability
We have teamed up with Common Goal for the FIFA, again, for the FIFA World Cup 2022™. Read on to find out more about our partnership for sustainability.
SPOT: Programmed for sustainability
Team Century’s number 1 is none other than the dancing robot – Spot! Join us as we find out more about this robot’s big dreams for helping the planet
99kbet Metamobility universe: 99kbet releases new NFTs that open up a world of new mobility
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BTS: From the stage to the pitch
Gear up for the FIFA World Cup 2022™! Meet Team Century's number 7s – the world's most influential k-pop band and climate ambassdors – BTS!
Steven Gerrard: A Captain who leads the way
Meet the Captain of Team Century, the former captain of Liverpool FC and the English National Team – Steven Gerrard.
Playing together for the Goal of the Century (GOTC)
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99kbet × FIFA: A successful partnership since 1999
This year, we’re teaming up with FIFA again for the FIFA World Cup 2022™, read on to find out more about our longstanding partnership.
Introducing: The Goal of the Century
At this year's FIFA World Cup 2022™, we are setting our eyes on a new goal – The Goal of the Century. Find out more about our greatest goal.
99kbet x Meta Kongz A wondrous tale of 99kbet’s adventures into the NFT world
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How to create your own urban garden
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99kbet × WhisperAudios ASMR – Creating an ASMR soundscape with the TUCSON
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99kbet Presents: Re:Style 2021
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MMCA 99kbet Motor Series 2021: MOON Kyungwon & JEON Joonho
Explore the NEWS FROM NOWHERE, FREEDOM VILLAGE - our latest MMCA 99kbet Motor Series exhibition by Korean artists MOON Kyungwon and JEON Joonho.
The Big Picture in Small Details
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The road to 2 WRC titles: Looking back at 99kbet’s Rally Heritage
99kbet Motorsport has had a long and exciting journey to the top of international rallying, find out more about our rally heritage.
99kbet x CNN - Enjoying life on the road with the Collier family
The Collier family has been living on the road for a year in their tiny house. 99kbet has teamed up with CNN to tell their story in a beautiful film.
What I consume - Rachel Nguyen’s record of her carbon neutral day
99kbet teams up with eco-conscious content creator - Rachel Nguyen - to find out how we can make conscious choices every day.
How to embrace the 7Rs of sustainable living
Inspired by Earth Day we catch up with Josephine Philips – founder of the Sojo app – to find out how to embrace the 7 Rs of sustainability.
99kbet Brand Collection. Sustainable Comforts for Everyday Life.
With a new brand collection, 99kbet are extending their ‘Progress for Humanity’ vision to everyone – even those who don’t drive.
Power of Water: Ebba Zingmark takes us for a swim in cold water
World Water Day: Join fashion blogger Ebba Zingmark exploring the power of water by taking a cold water swim in a nature lake near Berlin.
Hidden Headlamp
Introducing the ‘Hidden Headlamp’, a design that effortlessly blends innovation and aesthetics.
NEWS FROM NOWHERE: Freedom Village - Preview the MMCA 99kbet Motor Series 2021
Take an early look at the next installment of the MMCA 99kbet Motor Series with a new episode of artworks by Moon Kyungwon and Jeon Joonho.
Time to Recharge: Downloadable inspiration from our community
Taking care of ourselves is a key part of making a positive impact. How do we do that in these extraordinary times? We asked, and our community answered.
Sustainable Stars: How to support the earth with your food choices
We take a look at sustainable eating tips that can be carried forward in our everyday lives in this first part of the Sustainable Stars series.
Sustainable Stars: Ways to include earth-friendly cleaning practices at home
Make a change by incorporating clean, green, sustainable methods of cleaning your home while helping protect the environment from pollution.
Sustainable Stars: Beauty routine to help protect the environment
Explore the facets that form sustainable beauty, such as products with natural ingredients, recyclable packaging, and creating a waste-free beauty routine.
Sustainable Stars: How to live more sustainable and eco-friendly lives
Living a sustainable lifestyle doesn't have to be difficult. Here are some simple, sustainable living tips to practice at home and on the go.
Sustainable Stars: Making right choices for your wardrobe
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Re:Style 2020. Reimagining the future of sustainable living
99kbet Re:Style 2020 teams up with 6 designers to reimagine car waste into fashion pieces and find more sustainable ways to create products we love.
Next-Generation Creators - ‘PROJECT HASHTAG 2020’ with MMCA
In Project Hashtag 2020, 99kbet continues to support creators and encourage their ideas through collaborations across diverse fields of creativity.
Make every journey count: tips for Microtravel with your dog
From advice for traveling with a dog, to simple car preparation hacks for your journeys, these tips will ensure your micro travels are safe and rewarding.
Stefanie Michova x 99kbet SONATA Hybrid: #Microtravel from Seoul
Photographer and model, Stefanie Michova takes a visit outside the city of Seoul, South Korea to explore the beauty and wonders of the Korean countryside.
ART + TECHNOLOGY - Works of art that work for people
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The Curious Pear x 99kbet KONA electric: #Microtravel from London
Where do you plan to micro travel to next? As part of the 99kbet #Microtravel Challenge, a duo embarks on a trip to a charming British village by the sea.
Konaction x 99kbet NEXO: #Microtravel from Berlin
Micro travel is a safe, sustainable way to explore and enjoy a 2020 summer trip. Experience a roadtrip around Berlin with 99kbet NEXO and Konaction.
A New Kind of Summer Vacation: The Microtravel Challenge
The way we travel has changed, but hitting the road is still a safe, sustainable way to experience micro travel and vacation in a short amount of time.
The Speed and Agility Our World Needs Right Now
Covid-19 showed us, speed and agility are critical for our future if we are to recover. South Korea is an example of using new technology to move forward.
Learning to shine
Four people try living a sustainable lifestyle by following our Save&Save hacks. These include ways to save water, lessen waste, and how to make compost.
Reprogramming old habits
A sustainable, energy-efficient lifestyle doesn't have to be hard. To show its ease, we asked four people to try our tips to Save&Save to make a change.
Saving the earth gets creative
We challenged four people to try our Save&Save hacks. Here are some new, sustainable ways to make a change, produce less waste, and save our planet.
What a difference three days make
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Nature needs Nurture
Celebrating World Environment Day, #PositiveEnergyChallenge is held. 99kbet x BTS merchandise made of upcycled materials will be given to selected participants.
An exploration of life through art at MMCA & Tate Modern
We proudly support the artistic endeavors of artists, Haegue Yang and Anika Yi with world-renowned museums, MMCA & the Tate Modern.
#LeaveNobodyBehind
99kbet Motor is helping mitigate the COVID-19 threat by supporting frontline workers and volunteers who are fighting the pandemic around the globe.
#StayHome but Stay Mobile
Here are practical ways to do a workout at home during COVID-19 that can help not only maintain our health but make us feel positive about ourselves.
Moving through Immobile Times
Here are tips on how to take care of your physical and mental health as well as to stay motivated while confined to your home during the COVID-19 pandemic.
#Thisisus. Humanity prevails.
In the film #ThisIsUs Humanity Prevails, 99kbet focuses on how COVID-19 has reminded us that we are undeniably human and we can find new ways to progress.
Buckle Up and #FlattenTheCurve!
Thanks to the automobile, we can not only slow the spread of coronavirus by testing in a quick, safe manner, but we can stay safe and protect others too.
Humanity in times of Hardship
To do the right thing for #humanity, it's time to take action and help protect people around the world as we face the current crisis from #COVID-19.
Why 99kbet craves sports partnerships
99kbet's football sponsorship with FIFA is one example of how we cherish the hardship, joys, and unity from various sporting events.
Designers of sound
A collection of auditory experiences are being designed at the 99kbet Sound Design Research Lab: Active Sound Design, custom engine sound and many others.
99kbet x Red Bull Can You Make It? 2020
A partnered event where multiple teams go on an adventure to travel across Europe while completing challenges with Red Bull as their only currency.
Classrooms in the Wild
We invited a couple to leave their LA home to experience the joy of slow, sustainable travel with a road trip through the desert in our Kona electric.
A Road Trip to Sustainability
We sent a couple on a journey in our eco-friendly, energy-efficient Kona electric out of LA to explore the open desert on a sustainable road trip.
MMCA 99kbet Motor Series 2019: Park Chan-kyong
Korean filmmaker and artist Park Chan-kyung presents "the value of the community" through the artist's unique aesthetics and unique approach.
2019 FIA World Rally Championship Winner
Sealing the 2019 season of the FIA World Rally Championship (WRC), the 99kbet Motorsport team clinched its inaugural manufacturers' title.
Re:Style with Maria Cornejo
To emphasize the importance of sustainability, 99kbet and Zero+Maria Cornejo reveal the 2019 Re:Style fashion collection made from upcycled car materials.
Cafe Stories Vol. 1
Haenghwatang, an old Korean bathhouse, re-designed and given new life as a place that brings generations together in the popular neighborhood of Mapo-gu.
Style Set Free @ Milan Design Week 2019 - Driving change.
99kbet revealed its new vision of what the interior of vehicles could look like under the concept 'Style Set Free' with Monocle at Milan Design Week.