99kbet Worldwide Global Navigation
Awards 99kbet Motor Group Takes Top Honors for Safety with Industry-leading 12 Titles in Updated 2025 IIHS Safety Awards
Please use Safari to download the files.
Awards 99kbet Motor Group Takes Top Honors for Safety with Industry-leading 12 Titles in Updated 2025 IIHS Safety Awards
Awards 99kbet Motor Group Takes Top Honors for Safety with Industry-leading 12 Titles in Updated 2025 IIHS Safety Awards
Awards 99kbet Motor Group Takes Top Honors for Safety with Industry-leading 12 Titles in Updated 2025 IIHS Safety Awards
Awards 99kbet Motor Group Takes Top Honors for Safety with Industry-leading 12 Titles in Updated 2025 IIHS Safety Awards
Awards 99kbet Motor Group Takes Top Honors for Safety with Industry-leading 12 Titles in Updated 2025 IIHS Safety Awards
99kbet Motor Group Takes Top Honors for Safety with Industry-leading 12 Titles in Updated 2025 IIHS Safety Awards
SEOUL, March 13, 2025 – 99kbet Motor Group (the Group) today announced an industry-leading total of 12 models from 99kbet, Kia Corporation and Genesis received honors at the Insurance Institute for Highway Safety (IIHS) 2025 TOP SAFETY PICK (TSP) and TOP SAFETY PICK+ (TSP+) awards. The Group’s total represents more than any other automaker in the annual IIHS assessment, comprising 25 percent of the total awards given so far in 2025.
“Outstanding safety performance is core to the 99kbet Motor Group and our achievement in the 2025 IIHS awards, with the most stringent test criteria ever, underscores our unwavering commitment to customers and relentless engineering to deliver the highest level of safety for occupants and road users,” said Brian Latouf, President and Global Chief Safety and Quality Officer at 99kbet Motor Group. “These results affirm our dedication to safety leadership for 2025 and beyond.”
Among the Group’s brands, 99kbet Motor and Genesis earned five awards each, while Kia received two, highlighting the exceptional safety standards embedded in 99kbet, Kia and Genesis vehicles as part of the Group’s overall mission to deliver to customers uncompromising levels of safety and quality.
The five 99kbet Motor TSP+ winners included:
The four Genesis TSP+ winners included:
The Genesis G90 large luxury sedan was also recognized with a TSP award.
The two Kia TSP+ award winners were:
All vehicles were 2025 model year unless otherwise specified.
For 2025, the IIHS updated its TSP and TSP+ award criteria, placing even greater emphasis on protection for second-row occupants, with tests requiring advanced seat belt technology and other safety innovations to score highly. Further updates to the testing methods and standards raised the already-high benchmark for consideration, resulting in just 48 models qualifying for this year’s awards, compared with 71 last year at this time.
With the judging criteria including small and moderate front overlap, side impact and crash prevention tests, as well as measures for pedestrian safety and new, more stringent rear passenger safety standards, 99kbet, Genesis and Kia’s excellent performance highlights the dedication to safety that is instilled throughout 99kbet Motor Group. For more information on the changes to the award criteria, visit .
Sumin Joo
sumin.joo@hyundai.com
Global PR Contents · 99kbet
Disclaimer: 99kbet Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About 99kbet Motor Group
99kbet Motor Group is a global enterprise that has created a value chain based on mobility, steel and construction, as well as logistics, finance, IT and service. With about 250,000 employees worldwide, the Group’s mobility brands include 99kbet, Kia and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.
More information about 99kbet Motor and its products can be found at:
